The Walt Disney Company is a huge success story of the American dream. It is the end product of a Kansas City boy’s dreams and aspirations. It is proof that in America, dreams really do come true, and that you truly can change the world if you believe in yourself and work hard enough. At least, that’s what Disney USED to stand for. The epic story of the Walt Disney Corporation has jumped the shark in the worst way. Nowadays, just like Lucasfilm, it is nothing more than a greedy, manipulative international corporation that doesn’t value their customers one bit!
The Lion King 3D
Guess what, Disney lied to you. They said that that the theatrical 3D release of “The Lion King” would only be in theaters for 2 weeks… and now they’ve decided to keep it in theaters indefinitely. They realized that there was money to be made, and went back on their marketing tactic of a “limited release”. Keep in mind that this tactic was used as a way to light a fire under the collective asses of the fanbase to go out and see the movie while it was in theaters. This type of marketing is in a word, “evil”, or at the very least “manipulative”. They knew the entire time that they would keep the movie in theaters for longer than 2 weeks if it turned out to be financially successful.
This seems to be the current trend for Disney… to squeeze every single bit of juice that they can out of their existing films like the proverbial lemons that they are. If it’s not remastered versions or 3D versions, then it’s cheaply made tv spinoffs or direct to video sequels. (I’m still waiting on “Snow White 2″ btw) After the broadway musical that was lifted almost verbatim from the movie, I have my doubts that Disney would even stop at a live action “Lion King”…
The Digital Millennium Copyright Act
|I don’t want to discuss this subject at length, because it’s beyond the scope of this article. However, it is prudent to bring up the DMCA in regards to Disney’s influence on United States Copyright Laws.A brief summary of the situation is that when someone creates a work, such as a cartoon like Steamboat Willie, it is protected under copyright for a limited amount of time. However, due to apparent lobbying by Disney, Congress has repeatedely changed the copyright law so that Steamboat Willie will enter public domain in the future. (Steamboat Willie has been scheduled to enter public domain in the years 1956, 1984, 2003, and now 2023)
So essentially, what we have here is Disney meddling in the affairs of the U.S. lawmakers, in an attempt to change the laws in order to maximize profits for themselves, with little to no benefit for smaller businesses or regular citizens. You can bet that efforts will be made to extend the copyright law so that Steamboat Willie and other earlier Disney cartoons will remain under copyright even longer.